Are you frustrated with your advertising results? Struggling to get the ROI you’re looking for?
For many, advertising becomes a vast ocean they throw countless dollars into. That frustration causes the masses to say “advertising doesn’t work” to the crowds.
Looking at failing campaigns, a majority of the time there is one element missing in the puzzle. This element trumps slick sales copy every time….
“The consumer isn’t a moron; she is your wife.” ~David Ogilvy
If you’re selling a service, the number one thing that will determine the success of your business is the relationship you build with your prospects.
Not flashy marketing. Great marketing helps though doesn’t replace creating powerful relationships.
Powerful relationships rule the world.
Creating powerful relationships is the number one skill anyone needs to run a successful business. I know a number of consultants who sign deals with $100,000+ cash upfront who have ZERO marketing. These deals range from $1,000 to $3,000 PER HOUR.
How’s that for ROI?
The core principles of creating powerful relationships are: contribute, powerful distinctions and commitments.
If someone is committed and doesn’t have the money it’s of little worry because I can show them how to create the money quickly.
The goal of the process of making powerful relationships is to create your ideal clients. Ideal clients lighten the workload and keep your business moving full steam ahead.
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