BUT WHY ARE YOU HOLDING BACK?
One of the first steps to happiness is owning up to what you are good at. Because if you don’t you are screwing a lot of people around you over.
I’m going to share a bit of my story and hopefully it helps you.
This has been a painful lesson to learn.
Because it has forced me to look at some painful truths.
And realize that I’m burning up a lot of unnecessary energy.
Which can be embarrassing to say the least.
Here’s a truth:
I SUCK at social media
I’m good at marketing
I’m even better at messaging/offers…
I am WORLD CLASS at business and life coaching.
I’m not saying that to be cocky. It’s a fact.
I’d bet my ability to help entrepreneurs transform their lives against anyone out there.
I’m not just talking about money here either.
So, why do I hold back sharing so much about it?
2. My Ego
Now, #1 there isn’t much logical reason for this.
I’ve produced INSANE results for clients the past few months. Some multi-6 and multi-7 figure results. It’s not about the results…
It’s about the JUDGEMENT I get to avoid.
What’s interesting about this too is… I get to avoid judgement. And I get to JUDGE as well.
Some of the judgements in my head?
I seriously think 90% of coaching (especially the whole group mastermind model) is garbage. It’s 1 out of 50 people get real results.
(Notice how that model just like webinars is dying these days?)
And everyone is a coach.
Yet few are REALLY good at coaching.
(see the judgement trend here?)
I have to say at least those people have the balls to go out and share their message.
On to #2 and the ego.
Well that’s a doozy.
Truth: It looks good if you’re a sexy marketer producing big numbers. Having some simple flick of the wrist to put up 6 figure profits.
And I’m competitive. I really WANTED to be that sexy marketer. Truth be told those results do happen. I can compete in that world. I’m probably better than 90% of the crowd out there.
Though I’m not world class
Though it’s like my baseball career. It took every ounce of my energy to be good enough to plat division 1 baseball. I was working 50 hours a week to make it happen…
That’s a top 10% of all athletes.
Yet I was 1/10 as good as some of teammates (1 who will be a future MLB hall-a-famer)
Marketing is that same feeling as baseball. I can work really hard, though it’s not my God-given talent.
Helping people transform their lives through coaching/mentoring is.
I’m top 2% there.
Yes, I’ve been rambling on about why I avoided coaching…
Though there is a FACT that comes up.
I’m SCREWING so many people out of living a better life.
That’s what motivated me to write this post.
I’m looking at some of the results of people I coached 3-4 years ago.
They have multi-million dollar businesses and are CRUSHING IT.
More importantly, they have incredible lives.
BUT – there are so many other people I could have helped get the same type of results.
I held back. I let my ego get in the way.
I let them down.
Some of those people may now die with the music inside of them.
And I could have helped them.
That’s a gut-punch I’ve been dealing with today.
It’s not the lesson I want to teach my daughter. I know she is watching.
Here’s the deal – we ALL have these God-given gifts.
Lets make a commitment to each other – You use yours and I’ll use mine.
About the Author Bryan Rider
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