How to Use Invisible Influence On People
Do you know how to use invisible influence?
John D. Rockefeller, SR. once said “The ability to deal with people is as purchasable a commodity as sugar or coffee. And I will pay more for that ability than for any other under the sun.”
Wouldn’t you suppose that more focus would be placed to develop this “highest-priced ability under the sun?”
Instead people have focused on manipulative sales tactics that have created a pool of prospects that distrust any interaction with companies.
So, how do we develop the ability to invisibly influence people to buy for their reasons?
Research has shown that less than 1% of the worlds population understand and can actually apply the laws of persuasion.
Countless books and courses have been created that talk about persuasion, yet almost all have missed the mark.
These books focus on manipulation and sleazy sales tactics. Sleazy sales tactics have proven slightly beneficial in the short term and disastrous to the long-term success of companies.
These tactics don’t address influencing people to buy for their reasons. It’s clear why these are not effective in the long term.
A New Possibility
You can learn how to be the 1% of people who can apply the laws of persuasion.
I talk extensively about invisible influence in my new webinar.
On 4 occasions I’ve been paid over $100,000 to teach this invisible influence system to companies around the globe. I’ve also helped numerous companies develop invisible influence systems so they are able to persuade prospects effectively.
You can narrow down almost every business problem to the inability to win clients and influence people.
It’s the foundation of effective sales and marketing.
How do I do this in a way that gets my prospects excited to buy you may be asking?
The key lies in developing the right framework (which is completely the opposite of what you’ve been taught).
Here are 3 things you can do to develop invisible influence in your business:
1. Think Short and Long Term Strategy.
Most people are taught to hard-sell prospects and develop a need on the call.
What’s missing is that 90% of the invisible influence strategy is done BEFORE someone does the sales call.
Statistics show about 12% of businesses sell in a way I could call “invisible influence”. Those 12% of businesses make 80% of all sales.
What makes this happen?
I talk about this on my webinar: that the reason the 12% of businesses are so successful is they go after a segment of the market that 88% of other businesses are not going after.
2. Develop a dating process instead of a one call marriage process.
People have it in their minds that they are going to be able to generate the lead, dominate the prospect into submission and make a sale.
Yes, that’s going to work sometimes.
Though think about this: If you wanted to get married, would you ask everyone to marry you on the first date?
Chances are, you could find someone if you asked enough. But you see how absurd this process is. If we wouldn’t do it in real life, why would we do it in business?
The reason being is most people do not know how to systematically move clients closer to buying by adding value and persuasion into the mix.
3. Enroll your clients into a better future.
When you think long-term strategies, your focus can be on enrolling clients into a better future instead of forcing them to buy.
Rookies manipulate and force people to buy.
Masters enroll people into a better life and demonstrate how to get that life. They teach people how to be Powerful
Do all of that before you ask for money and you’ll create more money that you need in your business.
I dare you to try this one and tell me it doesn’t work.
If you master these 3 things you’ll invisibly influence people and win more business – Instead of arousing resentment, friction or no action act all.