93%+ of people are growing their business ALL WRONG
93%+ of people are growing their business ALL WRONG.
They are wasting their time focusing energy in the wrong place and using outdated strategies that probably don’t even work anymore.
What people have missed is how to grow your business completely changes in months instead of years.
So the “guru” strategy that worked for a short time maybe 2 or 3 months ago is completely outdated when most people implement it.
Yet, there is a small group of business owners experiencing massive success by continuing to use cutting edge techniques PROVEN to help businesses gain a long-term advantage in the marketplace.
In order to win in today’s market, many times you need to do the exact opposite of what people tell you.
It’s impossible to keep up with all of the traffic and social media platforms. They are changing at light speed.
Most companies are losing money with their marketing efforts. Some companies are losing $10,000+ in just a matter of months.
So what makes the difference in creating results?
If you’d like to join the minority that enjoys success as markets change, you need to address your invisible persuasion strategy.
(I talk about this on my invisible influence webinar here)
So what is the invisible persuasion strategy?
The answer is simple, not easy.
You need to build a persuasive story and continue to move prospects closer to buying while engaging them over time.
The sad truth is, not 1 in 100 people truly know how to do this.
People may talk about strategies to make it happen, though when it comes down to execution companies come up empty.
If you were to develop this type of process in your business, here are three things you need to master.
Think about this – If someone believes in their heart something is true and you tell them something that is the complete opposite, are they going to believe you?
If you’d like to convince someone of a different point of view you need to use a technique called gradualization. This means gradually introducing someone to a new concept over time.
When gradualization is done correctly, people will accept a new belief and not even realize that they are doing it.
A note to remember – The further the belief they must accept is from their current belief (called degree of bending in copywriting) the more content and type you need to make this happen.
- Mind positioning
If you would like to occupy the position in someone’s mind, you need to have a sticky idea that someone doesn’t easily forget.
Sadly, most marketing occupies the mind position of getting thrown in the trash.
If you’d like to stand out in someone’s mind, using the STICKY idea is best as described by Chip and Dan Heath in “Made To Stick”.
One of the most important elements is the use of stories.
People are 15 times more likely to remember a story vs. statistics.
Most marketers violate this principle by putting statistic after statistic in front of prospects.
It looks good, it just doesn’t work.
Make sure you’re focused on mind positioning instead of marketing that gets forgotten.
If I started talking about all the parts on a 63’ mustang, would you understand the lingo?
Depending on your background, you may or may not.
What determines whether you do is the “context” of your past.
How this works in marketing is you constantly need to be asking, “what does my prospect already know?”
Depending on what they already know determines the context that you discuss a topic with.
Think of it this way: If I had a conversation about persuasion, it would be completely different talking to a professional copywriter than some guy off of the street.
Knowing that the language has to be completely different depending on the crowd is super valuable for creating results.
We constantly focus on these three areas when we are building out invisible influence systems for our clients. They are the difference makers.
If you’d like to find out more about how you can get an invisible influence system built for your business, download our case studies